10%
Niacinamide
Barrier, oil, blotch
Vitamin B3 as NAD precursor. The unfashionable molecule that does three jobs a man’s face actually needs.
See it in the houseComplimentary shipping over $150 · Visa, Mastercard, PayPal & crypto
The house method
A ninety-second ritual
Cleanse. Treat. Finish. Morning and night, with one weekly mask. Written as a protocol, not a hobby. Find the version that fits the face you actually have.
Ante meridiem
Morning
01
Cleanse60s
Warm water. A pearl of charcoal gel. Slow circles. The city leaves.
Cleanser$4802
Treat30s
Two pumps of serum. Press into damp skin. Do not rub. Wait.
Serum$9403
Eyes20s
A grain of cream on the orbital bone. Ring finger only.
Eye Cream$6204
Seal30s
The house cream. Matte. Under a collar by the time you reach the door.
Moisturizer$7805
Groomif you wear a beard20s
Three drops through the beard, never on the skin first.
Beard Oil$44
Post meridiem
Night
01
Cleanse60s
Again. The day is a different dirt than the morning’s.
Cleanser$4802
Treat30s
Serum while the face is still damp. Repair starts here.
Serum$9403
Eyes20s
Night is when the orbital skin can actually use the cream.
Eye Cream$6204
Night30s
The elixir. Encapsulated retinal. Lights out. No more product after this except cream.
Night Elixir$8805
Seal20s
Cream over elixir. The barrier holds until morning.
Moisturizer$78
After the elixir, nothing with fragrance. Sleep is the last active.
Once a week
The mask
Ten minutes. Never to full dry. Kaolin, ash, zinc. Then serum and cream as usual.
Consultation
Find your ritual
Five questions. A named protocol. Add the pieces, or start with the set.
01 / 05
How does the face behave by four o’clock?
Not what a label told you. What you see.
In the formula
Actives that earn their place
Doses the papers live at. Nothing that exists to look busy on a label.
wash-off
Activated charcoal
Draw oil and city dirt
Adsorbent, not a scrub. Sixty seconds, then it leaves. The face is not sanded.
See it in the housebarrier ratio
Ceramides
Rebuild the mortar
The lipids a razor removes. Put them back before the day puts dirt in the cut.
See it in the housenight
Encapsulated retinal
Turnover while you sleep
The aldehyde, not the ester. Encapsulated so the morning face is not a negotiation.
See it in the houseT-zone
Zinc PCA
Oil, follicle, repair
A cofactor in three hundred enzymes. On the face it is quieter than the supplement aisle.
See it in the houseorbital
Caffeine + peptides
Morning eyes
Vasoconstriction and a little peptide work. Not a miracle. A visible difference by 08:10.
See it in the houseseal
Squalane
Slip without shine
The lipid that disappears. Built for under a helmet, under studio lights, under a white shirt.
See it in the houseday-safe
Bakuchiol
Retinol’s daylight cousin
A meroterpene from Psoralea. Turnover without the apology a retinoid asks of a shaved face.
See it in the house